Microsoft/Rubrik

Partnership Campaign

The project:

Develop a multi-touch program to

Create awareness of the Microsoft/Rubrik partnership by

Promoting their solution for BCDR (Business Continuity and Disaster Recovery).

The idea:

Most cyber threats come from people who don’t even know they’re putting the company at risk. With the who, how, and where of it all a mystery, we took inspiration from the classic board game, Clue. This also met the client’s desire to avoid a doomsday tone and to keep things light.

Creative featured the “suspects” and highlighted how their behaviors create cyber risk. This gave us a versatile framework for conveying how the partnership’s expertise and technology can mitigate all these risks with a proven solution available today.

The elements:

• Microsite

• Ebooks, case studies, and infographic

• Social campaign to push people to the microsite

• Sales activation deck