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bio info

 

I solve problems through design

 

Over the course of my career I’ve worked in every medium, in just about every category.

But as “concepts. copy. strategy.” suggests, I bring much more to the table than words.

I also deliver the strategic thinking around the brand, the content, and how a story gets told.


With 25+ years of experience collaborating and directing at every stage of production for digital/video/print/events, I’m well-versed in developing and presenting concepts, fleshing out storyboards, directing edits and sound design, determining information architecture and UX, fine-tuning show flow, working out game mechanics, and thinking through audience engagements. My brand strategy work includes helping clients articulate their brand, brand position, brand promise. I can be an objective voice that helps uncover the brand essence living at the foundation of a brand’s mission and vision.


Clients: Black-eyed peas to IT security. Virtual machines to vermicilli. Wi-fi to Wheel of Fortune. In other words, just about any industry out there. In recent years, the focus has been high tech [Dell EMC, VMware, Veritas] but I also have considerable experience in wine/spirits, real estate, healthcare, finance and toys/games/entertainment.


Awards: Yes, lots. My mom really cares about this. If you share her enthusiasm, I can send you a couple of pictures.

 
 

Say Hey

 

mikemcginty@mac.com

415.269.1735

 
 

 
 

Some selected accolades

 

Graphic Design & Illustration Annual 2016

Vector Gold Design Annual 2015

Typographic Heart

Vanguard Noteworthy Opinion Art 2014

Graphical Taxonomy

Communication Arts

FPO Magazine

CMYK

The Stylus on Paper

ConTextual

Beautiful Design Is

Twenty-Four Hours